BEST OF 2025 | Guest episode on the Holistic Women in Business Podcast

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In the first of BEST OF 2025 series, I’m releasing the chat I had with Melanie Campbell on the Holistic Women in Business Podcast about building content that actually feels good. 

We dive into creating authentic core content (blogs, podcasts, videos) that works for your business and your energy. No more burning out chasing likes or following every social media “rule.” By the end, you’ll have practical ways to connect with your audience, stay true to your values, and finally ditch the draining social media ‘shoulds.’ 

Here’s what we cover: 

• 00:00 Introduction to the Best of 2025 Series 

• 00:58 Welcome to the Holistic Women’s Business Podcast 

• 02:34 Why social media can feel like pressure for heart-led entrepreneurs 

• 08:09 Alternatives to social media: the power of a core content strategy 

• 09:32 My journey with content and lessons learned 

• 17:36 How to create content that truly aligns with your values 

• 26:29 Inside The Content Effect membership 

• 33:56 Wrap-up and final thoughts 

Listen in if you’re ready to step off the social media hamster wheel and create content that actually lights you up. 

Where to find Melanie Campbell 

Instagram: www.instagram.com/melaniecampbell_holisticguide/ 

Website: https://www.melaniecampbell.com.au/  

Meanie’s ChatGPT with Authenticity course: https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity 

Mel’s episode on the Holistic Women’s Business Podcast – Episode 25: Build connection through value-led content marketing 

Links mentioned in this podcast 

The Content Effect 

If you enjoyed listening to this episode, then you’ll also love: 

Episode 150 – Embracing your authentic self in 2025 

Episode 154 – How to speak with authenticity and confidence in your content with Cat Matson 

Loved the episode? Leave a review! 

Ready to work with me? 

• Buy my book The Power of Content 

• Join my membership The Content Effect 

• Work with me 1:1 with The Content Accelerator 

• Join my free Facebook Group The Content Project 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.