All Episodes
Episodes
Should you start a podcast?
In this episode Mel covers:
✨ Why you need a podcast in your content ecosystem
✨ 6 lessons from a year of podcasting and how you can apply them to your business
✨ Understanding the strategy behind podcasting, but...
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Embrace your strengths for business and content confidence with Rowena Mabbott
In this episode Mel and Rowena cover:
✨ The importance of uncovering and working with your strengths
✨ Learning to embrace your strengths and the possibilities that can unfold
✨ How to bring strengths to your...
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Build your email list without feeling salesy
In this episode Mel covers:
✨ The importance of shifting your perspective to see building your email list less salesy
✨ How feeling less salesy is more about attracting the RIGHT people to your email list
✨...
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Content that connects with professional photography with Anni Payne and Matthew Duchesne
Show notes
In this episode Mel, Anni and Matthew cover:
✨ The secret sauce to longevity in business
✨ Why professional photography is your secret weapon when it comes to content that connects
✨ Overcoming fear and...
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Fall in love with your content marketing again
In this episode Mel covers:
✨ Giving yourself permission to let go of the ‘shoulds’
✨ 4 steps to get back to loving your content marketing again
✨ Stepping out of FOMO and into a space of lightness and joy with...
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Intentional actions lead to meaningful progress with Annie Love
In this episode Mel and Annie cover:
✨ The value of self-care and honouring ourselves as the core of our businesses
✨ Connecting our schedules and to-do lists with our values and big vision
✨ The three pillars of...
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Content marketing predictions NOT to follow in 2023
In this episode Mel covers:
✨ The 3 predictions in the content marketing space that you should use with caution, or avoid altogether!
✨ Content marketing trends and how to use them to your advantage
✨ What you need to...
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What to do when you feel like you’re repeating yourself with your content
In this episode Mel covers:
✨ The purpose of content and why we need to understand this first
✨ The importance of repeated messages and how this fits with the client journey
✨ Learning to support yourself with a...
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Consistency for go-with-the-flow content creators
In this episode Mel covers:
✨ How to use the Free Spirit content creator archetype to your advantage to create consistent content
✨ Tools you can use to your advantage when you’re in content flow to be more visible
✨...
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From big ideas to actionable social media content
In this episode Mel covers:
✨ The key to translating a big plan into consistent social media content
✨ Using the power of reimagination to create more content than you need
✨ How to quieten your inner mean girl to...
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What type of content should I create first?
In this episode Mel covers:
✨ How core content and social media content fit into your content ecosystem
✨ The strategic purpose behind creating core content and social media content
✨ The power of reimagination and...
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Best of 2022: Creating confidence with content
In this episode Mel covers:
✨ The interconnection between content and confidence
✨ How leaning into your values and beliefs can help you create your compelling message and increase your confidence to share it with the...
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