Content Mastery Week

Make more money | 13 - 16 June

Create stand out content that helps you to connect, nurture and convert your perfect client so that you can make MORE money.

Sick and tired of wasting time creating content that constantly misses the mark?

It's time to use your content with purpose so that you can FILL your funnel and make MORE money.


If you're looking to grow your impact-driven business, even when the economy seems to be against you, come and join me for this week of Content Mastery.

Over 4 days I'll be giving you practical insights and show you the exact steps to: 

  • make more sales without feeling salesy
  • find your voice so you know exactly what to say and when, to attract and convert your ideal client
  • increase your visibility without increasing your workload
  • create content quickly and easily, even when you're busy
  • build a resilient business with the power of content

Content has the power to connect us all.

It's up to you how you use it.

Hi! I’m Mel, the face behind this Mastery Week and The Content Effect.


I created this beautiful experience to empower female entrepreneurs like yourself to gain clarity around your content and become more confident that you have a unique message to share with the world.

After years of watching women struggle (and doing the same thing myself) with knowing what to create, I’ve developed a unique way of approaching content marketing and sales funnels so that it feels good, not hard, heavy or hustle-y!

Like you, I started my business for freedom and flexibility. Only to find out that doing #allthethings doesn’t always lead to the calm, stress free life you pictured! I get it.

There’s so much stuff that you could be doing, that you just don’t know the best place to start.

Now you have the answer you've been looking for.

Attract the RIGHT people, rather than all the people

Mastery Week is for you if you're:


>> Looking for a steady and consistent stream of income from perfect clients

>> Wanting your content to stand out and make you more money

>> Desire is for more freedom and ease in your business so you can have guilt-free time for yourself

>> Aspiring to be known as someone who matters in your online space

>> Someone who wants to bring positive change to more clients but not kill yourself in the process

>> Ready to become more inspired so that your content flows


Here's what to expect:

  • Tuesday 13: Fill your funnel - Use the power of content and the client journey to smooth out the client rollercoaster
  • Wednesday 14: A message that matters - become the unique voice in a crowded digital market so you can attract an aligned audience ready to buy from you
  • Thursday 15: The magic of reimagination - create once and watch your content multiply
  • Friday: Build a sustainable visibility strategy - uncover the secret to creating consistency and sales using content


  • Bonuses for turning up live each day
  • Daily support inside of our dedicated Facebook Group of kick-ass women
  • Workbook to record your 'aha' moments and ideas

Let's do this!

I'm ready, are you? Join the conversation already happening inside The Facebook Group and get ready for an epic week.